Building Your Brand: Agency Or Independent Route On OnlyFans – 2023 Guide

an influencer talking to a camera

Recently, media attention has grown to the well-known subscription-based content platform OnlyFans. It offers a unique chance for content creators, particularly those in the adult entertainment industry, to monetize their work and build loyal fan bases. The decision of whether to build your brand on OnlyFans independently or through an agency becomes more significant as more users sign up for the platform. 

To assist you in making an informed choice about developing your brand on OnlyFans, Fairymgmt has produced a thorough guide tailored for the year 2023. You should know about the agency and independent route to ensure your chosen path is consistent with your goals and aspirations.


Understanding OnlyFans: A Brief Overview

It’s critical to have a clear understanding of what OnlyFans is. The OnlyFans platform, launched in 2016, is well known for enabling content creators to share exclusive content with their subscribers. Despite having grown out of its roots in the adult entertainment industry, it now covers a variety of subjects, such as music, cooking, fitness, and more. Creators can decide on their subscription fees and offer extra paid content, such as personalized videos or merchandise.


The Agency Route

Content creators have many advantages and opportunities when choosing the agency route to develop their brand on OnlyFans. You can maximize your potential on the platform and advance your career by working for an agency like Fairymgmt.

1. Exposure And Marketing Support

The agency route has several benefits, including the exposure and marketing assistance they provide. Agencies are well-connected and have a thorough understanding of the market. They can increase your reach and draw more people to your profile by utilizing their connections and marketing know-how. You can increase your visibility among potential subscribers who might not have found you otherwise with the help of Fairymgmt’s committed team.

2. Professional Guidance And Resources

a person holding a clipboard talking to someone

In addition, agencies offer qualified advice and tools to improve your branding and content creation efforts. For instance, Fairymgmt can help you improve your content strategy, provide helpful insights into industry trends, and give you access to experts like photographers and videographers. Their knowledge can assist you in creating top-notch content that connects with your audience and distinguishes you from the competition.

3. Operation Simplification

Agencies also take care of various operational tasks, freeing you up to concentrate more on developing compelling content. The agency manages customer service, payment processing, and technical support, saving you time and effort. This support system ensures everything runs smoothly for you and your subscribers, which raises client satisfaction.

4. Monetary Considerations

The advantages agencies provide may outweigh the financial trade-off, even though they typically operate on a revenue-sharing model where they take a portion of your earnings. You may eventually make more money with the agency’s marketing assistance, exposure, and expertise.


The Independent Route

The independent approach offers content creators a distinct set of benefits and opportunities when it comes to developing their brand on OnlyFans. Going independent helps you customize your brand to reflect your vision and maximize your potential on the platform.

1. Creative Control And Brand Autonomy 

One of its key benefits is the total creative control and brand autonomy that the independent path offers. You are unrestricted to express your artistic vision and are not subject to agency rules or regulations. It enables you to produce content that accurately captures your distinctive style and appeals to your target market. Your control over your brand’s image is absolute, allowing you to build a more authentic and personal connection with your subscribers.

2. Higher Revenue Potential 

a person holding dollar bills

When you become independent, you keep all of the money you make on OnlyFans. You have the chance to increase your earning potential without having to split a profit with an agency. You can gather a devoted following and forge a solid online presence.

3. Flexibility And Diversification

You have the freedom to investigate additional revenue opportunities. Going independent enables you to fully utilize your brand, even though the platform offers monetization options like selling exclusive content or goods. You can generate additional revenue streams by providing individualized experiences, working with other creators, or even venturing into different platforms or markets that complement your niche.

4. Marketing Obstacles

One of the biggest obstacles to going the independent route is to market and promote your content. You are solely in charge of creating and implementing successful marketing strategies without the assistance of an agency. Social media, audience engagement, and content promotion must all be well-understood to accomplish this. 

5. Operational Burden

It can take a lot of time to manage every aspect of your OnlyFans account. You will handle technical issues, customer service, and content creation as an independent creator. It’s critical to manage these operational tasks in an organized and effective manner to guarantee a seamless experience for your subscribers.


Making The Right Choice For Your Brand

The choice between the agency and independent paths on OnlyFans ultimately comes down to your unique objectives, tastes, and financial capabilities. When choosing, keep the following things in mind:

1. Personal Branding 

Consider how crucial it is for you to exercise total creative control over the perception of your brand. The independent path might be more suitable if upholding your artistic vision and having sole control over creating your brand identity are important to you. The agency route, however, might be a good choice if you are willing to work with others and don’t mind adhering to specific requirements established by an agency.

2. Marketing Expertise

Analyze your marketing abilities and assets. Strategic marketing initiatives, such as social media management, audience engagement, and content promotion, are needed to build a brand. An agency can offer helpful support and direction in reaching a larger audience and maximizing your visibility on the platform if you lack the necessary marketing expertise.

3. Operational Capacity

When evaluating your operational capacity, consider your capacity to handle the operational facets of maintaining your OnlyFans account. A successful account requires working on tasks like content creation, customer support, payment processing, and technical troubleshooting. If you prefer to focus on your creative work and find these operational tasks time-consuming or overwhelming, joining an agency can help lighten the load. 

4. Financial Considerations

Examine your financial priorities and goals. Common revenue-sharing model agencies use taking a percentage of your earnings. The agency might offer substantial marketing assistance, exposure, and valuable tools to help you succeed. On the other hand, becoming independent will enable you to keep every penny of your earnings if increasing your income is your top priority. 

5. Long-Term Goals

Think of OnlyFans’ long-term objectives and aspirations when creating your content. It’s crucial to match your decision with your long-term goals. Consider whether an agency’s contacts, assets, and network can assist you in achieving your objectives more quickly. If you have the motivation and confidence to develop a strong brand independently and can manage all facets of brand management, going independent may be the best course of action.



Building your brand on OnlyFans can be rewarding and profitable. Working for a company and being self-employed have several advantages and disadvantages. You can make a choice that will put you on the road to success on OnlyFans in 2023 and beyond by carefully weighing your goals, preferences, and available resources. Whatever path you take, remember that developing a brand takes time and work. To stand out in this competitive environment, maintain your focus by being trustworthy and sincere.